For those of you who are familiar with my alter ego, you know I am no stranger to political discourse, both civil and combative. I do however like to keep my food persona separate and apart from politics.
While the current climate has been replete with lively political discourse, I’ve busied my foodie self by promoting my new cookbook through my different social media channels.
And then Ben & Jerry’s had to go and do something stupid.
I’ve had an issue with the famous ice cream manufacturer for quite a while. Decades ago they chose to use a lesser quality water source here in Israel motivated by political consideration. Since they had chosen to compromise the quality of their product for the most ridiculous of reasons, I stopped being a regular customer.
Fast forward to yesterday, when they doubled down and announced “Pecan Resist.” For your own edification, proceeds will not explicity go to four different social justice organizations, including Women’s March, led by anti-Semite Linda Sarsour. Instead, they have pledged $25,000 to each regardless of the success or failure of the flavor.
I cannot in good conscience support a company who chooses to support a platform of hatred and divisiveness. I have written to the corporate headquarters here in Israel and voiced my displeasure, and I urge you to do the same.
Until such time as they choose to recant and apologize for their offensive decision, I will no longer purchase or consume their products. I’m done with them entirely.
Besides, pecans, walnuts, and almonds? Who wants that many nuts in their ice cream?
If you’re looking for an alternative to Ben & Jerry’s politically tainted ice cream, try Enigma2 in Machane Yehuda. You can mix and match flavors, and they make it on the spot with liquid nitrogen. I haven’t had peanut butter and chocolate since the last time I was in a Häagen-Dazs… Delicious!