Pretty soon readers in the States will be able to grab a kosher Gatorade after a long workout or ball game or while slaving away in a hot kitchen. That iconic quart of electrolyte-laden thirst-quenching ambrosia will soon slake the thirsts of parched Jews as they hastily mutter a shehakol before pounding one down. It’s the perfect drink to quickly replenish lost body fluids.

Or if you like drinking neon.

Maybe you want to have a little?

I saw the ad the other day. It was on a Jewish website, I don’t remember which, and it specifically said on it, “Kosher.”

“Look at that,” I mused, “Pepsi is playing catch-up, again.” Pepsi, as you may or may not know, has always followed Coke when it comes to Israel and kashruth. Powerade, from the Coca Cola Corporation, has been kosher since its inception. They also ignored the Arab boycott of the fifties. Pepsi only came to Israel in the early 90s. Maybe that’s why Pepsi is still #2.

I enjoy sports drinks for the non-carbonation of it, certainly not for the flavor. But there was always that nagging doubt in the back of my mind as I watched coach after coach drenched in gallons of firefly green Gatorade… “But what does it taste like?”

Perspective, folks! It’s an overly-hyped sports drink. Yes, it has added electrolytes that help you reabsorb moisture lost through strenuous activity or dehydration. But it’s sugar water. Try an hibiscus punch instead.

But it’s still cool that it’s kosher now. Better late than never, I guess. I’ll try one, just so I can say that I did. But here in Israel, I’ll stick to energy drinks ;-)

Tags: arab boycott, back of my mind, ball, body fluids, caption, carbonation, coach, energy drinks, Game, Gatorade, Israel, jewish website, kitchen, kosher, pepsi, powerade, Pretty, sports drink, sports drinks, strenuous activity, workout

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